My latest book, If You're Not First, You're Last, hit the NY Times Best Sellers List this week. It also became a top seller at Wall Street Journal (#2), at USA Today (#3), #1 Amazon Business and #1 Barnes overall. This book comes at a time when we all find ourselves in an economy that is very difficult and unemployment numbers make real the possibility of a double dip recession. It is at this time that individuals seek real solutions not just theories. Most businesses have cut expenses as far as they can and now the same company is forced to look at what we it must do to expand and grow. The individual household has cut everything it can and now after almost two years of not spending is having to look at how long it can go without doing so. At some point you can't save anymore or you will literally disappear from the landscape. Those that are unemployed have either become dismayed and given up hope or they will finally do what is necessary to get work!
Which brings me to the main concept of the book. The ONLY solution at a time of economic contraction,(and really any time) is to make every thought and action one of expansion rather than contraction, the goal of domination rather than competition, of being FIRST - understanding that every other positions are punished and at risk. During economic implosions like the one we are experiencing the natural tendency of organizations and individuals is to respond by shrinking - this is a mistake! Now is the time to advance, conquer and take market share from those that elect to retreat. Now is the time to separate yourself from everyone in your sector through your actions. The only way to survive and prosper when things around you are contracting is to get expand and it is impossible to expand while contracting.
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