President Obama will play the race card when he needs to play it. And there's absolutely nothing wrong with that. He shouted to a crowd at Bowie State University in Maryland not to make him look bad. The pitch to black voters is to get out in November and vote like your life depends on it. That means voting to save a slew of endangered Congressional Democrats. The stakes are well-known. A GOP grab of the House, even without the Senate, will almost certainly mean endless committee investigations of Obama administration actions, funding and appropriation stalls and sabotage, and a relentless no to every Obama initiative from energy to immigration reform. The escalation of congressional wars would be distracting, debilitating, and pose deep danger to Obama's reelection bid in 2012.
Appealing directly to black voters for help is not a desperation move. It's a smart and necessary political move. Black voters are more than just the underpin of the Democratic Party. They also make up a significant percent of the voters in districts in Pennsylvania, Michigan, Wisconsin, Alabama, Indiana, and Florida where endangered Democrats are battling insurgent GOP candidates to keep their seats. The strategic placement of black voters made the difference in Ohio, North Carolina, and Pennsylvania in 2008 in his White House win. In these states McCain gapped Obama with white blue collar, rural, and older white voters. Black voters filled in the gap. November is no different. Polls show that there is a high interest among black voters in the mid-term election. Apathy and indifference is not as endemic as assumed.
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