When not spending time at the office, at work meetings, or her son's sporting events, Marissa comes home to her apartment. Home should be a place that fosters our best energy. And yet, as I learned when I was recently at a Smart Living event in Boulder, Colorado many homes today have numerous energy "deductors" that can detract not just from our energy, but from our overall health as well.
See this month's segment on "Good Morning America Health" to learn what home energy makeovers Marissa received and why. Check back at the end of the month to see how she feels after having lived with these new items and routines. But first, here are some in-depth responses from my interview with Smart Living expert Scott Gwozdz. Gwozdz, a Harvard-trained ethnographer has researched this topic from several different angles for over 20 years. Currently, Gwozdz teaches corporate social responsibility and sustainable business at the University of Colorado, LEEDS School of Business and runs Kickstand Communications, a consumer research firm located in Boulder. At Kickstand, Gwozdz focuses on consumer insights in green and health living. Together with partner Robb Shurr, Gwozdz completed the 2010 Smart Living Research, one of the largest consumer ethnographic studies of its kind done on green and healthy living (includes 350 conversations, 17 communities around the country) to research the disconnect between what people say they want to do and what they really do.
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