It seems to be a foregone conclusion the Democrats will take an expected hit and end up losing the House in the upcoming midterm election. Should that hit become a shellacking (i.e. losing the Senate), many factors will be cited: an unemployment rate that is too high, a stagnant housing market, a deficit perceived to be "out of control." There will be a fundamental factor at the core of the results, however -- a catastrophic loss by the Dems in the messaging war.
The Obama communications team was virtually flawless during the campaign of '08. But quite frankly since it has occupied the White House, its efforts have been pretty poor. Others have noticed. New York Times columnist Thomas Friedman was on ABC's This Week recently, and said there has never been a unifying message.
"I've worked here since 1989. I personally, just as a reporter or columnist in Washington, have never seen a worse communicating administration," he said. "Just at the basic, technical level of 'Hey, we've got a good plan, maybe someone out there would be interested in writing about it."Obama's team and the Democratic leadership have committed the communications Cardinal Sin: allowing the opposition to define and control the debate.
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