There's no doubt that "green" is trending right now, on Twitter, on Facebook, on Google real-time search; its been bagged and tagged as cool, which on a certain level is fantastic. Such momentum doesn't come along very often. Banksy pieces scream environmental concern, car engines run on energy efficiency, and the current green movement has ignited its own pop culture firebrand, as evidenced by newly prominent green and environmental sections in major publications around the world.
The problem remains because cool doesn't solve it. Often the buck stops at a relatively superficial level: you might go to a cool green event or buy a sustainable pair of skinny jeans, but that won't get you to go out and start planting trees or recycling all of your trash. Studies and exposés can often have a similarly stunted impact. We rely on the awareness that news media and institutions bring to the issues. They give us the facts, without them there's nowhere for change to begin. Yet, a jarring study about Amazon deforestation or a piece on the immense loss in The Great Barrier Reef may make our jaw drop, but it won't set that collective jaw on a hard mission to change such destruction.
More...
0 comments
Post a Comment