A few weeks ago, my friend, the designer Jean Paul Gaultier, launched with Elle magazine a special t-shirt he has designed for the Born HIV Free campaign, included with copies of Elle magazine sold in France during August. This campaign, for the Global Fund, is about letting the world know that ending the transmission of HIV between mothers and children by 2015 is totally achievable. It also asks for people to show their support for their countries' contribution to the Global Fund, which already funds more than half of the programs around the world to help HIV-positive women prevent the virus being passed on to their children. (Although almost half of all women who need it receive treatment to prevent this transmission, still over 430,000 babies are born with HIV every year.)
On the upper right front of Jean Paul's t-shirt -- about where your heart is -- is a printed inscription in Jean Paul's handwriting that says: "Hope spreads faster than AIDS," and below it is his signature. Jean Paul's t-shirt is right on the mark -- and a brilliant example of how the artistic community can help raise awareness about causes by using their creative energies make their fans and supporters aware of these issues.
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