Why should we listen up to Tricky Stewart, of RedZone Entertainment shouting about his new voice-of-now and Swedish-born beauty Ulrika Lindstrom? That is, apart from the fact that he's bagged hits with Beyonce's "Single Ladies," Mya's "Case of the Ex," Rihanna's "Umbrella," Mary J. Blige's "Just Fine" and Justin Bieber's "Baby"...
It's not a list of accolades to be sniffed at. But the way we all seem to hear about new musical talent is through American Idol, Britain's Got Talent, or another television-based incarnation of musical democracy, laden heavily with Schadenfreude. Average Joe (i.e. not the son or daughter of actor/pop star X) slides through one of these trusted channels, where lives go from mediocre-to-media darling, sparkling with instant overnight fame powder, all double stamped by the singles-buying public. If they haven't got that in their fame passport, how on earth are they found on this over-crowded, hyper-connected planet? (A rhetorical question.) Does old-fashioned hard work and raw talent count for anything these super-networked days? (Not a rhetorical question.)
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