We have seen massive shifts in the mobile space over the past three years. In the US alone there are 42.7 million smartphones. Arguably we can say that Apple ignited the revolution of the smartphone ecosystem -- back in January 9, 2007. Since then -- the consumer's rapid adoption of the smartphone has been voracious. We are witness to this phenomenon -- massive adoption of the mobile Internet, an enormous library of mobile applications and the colossal consumption of content on smart-devices.
Apple alone cannot take the credit for this mobile Renaissance -- Google has also played a strategic role in the space. Google's Android operating system has set in motion a firestorm of smartphones. Companies such as Motorola, LG and Samsung quickly adopted the OS and began to rapidly release branded smartphones.
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