NBC's "The Biggest Loser" and The Active Network, Inc.'s flagship website Active.com today announced the launch of The Biggest Loser Event Challenge, powered by Active.com, a series of nationwide 5K and one mile events designed to inspire Americans of all fitness levels to get moving with others. The first Biggest Loser Event Challenge will take place in Myrtle Beach, SC on September 25, 2010 with 16 more events to be announced for 2011. The Biggest Loser Event Challenge series is an extension of "The Biggest Loser" brand through NBC Universal Television Consumer Products Group, Reveille LLC, the company behind "The Biggest Loser" and 3 Ball Productions, producers of "The Biggest Loser."
"Millions of Americans watch 'The Biggest Loser' from their homes each week and come away with a desire to be more active," explained Bob Harper, professional trainer and coach on "The Biggest Loser." "The Biggest Loser Event Challenge is about transforming lives by taking the first step towards getting a friend, family member, co-worker or yourself on the path to a healthier lifestyle. Even if you've never run a step in your life, we want you to come and do something you never thought possible. Our theme, Don't Compete...Just Complete!"
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