The (Digital) Pursuit of Happiness? New App Aims to Please, Literally

NEW YORK -- Last Friday, hula hoops, Cholula hot sauce, a rescue kitten named Montana and "cake at work" were making people happy. On East 10th Street, an email from an old friend was making one young woman happy, while over on Astor Place, someone else was happy about the David Barton gym. This data -- what was making people happy, and when and where -- was all to be found on a new iPhone application launched last week called, (appropriately), “Hapify.”

Hapify is the first product from Red Scout Ventures, a business incubator/venture firm launched by branding and marketing agency Red Scout -- owned by industry powerhouse MDC Partners, the world's 10th largest advertising holding company. The goal, according to the Hapify website, is to allow users to “really savor the things that make you feel good by building a personal profile to help learn about your own happiness.”

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