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The fear of the sellout is rampant among many ethnic and racial groups in the United States and Canada. When members of these communities enter positions of privilege, they indeed become objects of pride and admiration, but these feelings are often accompanied by a nervous uncertainty as to whether they will eventually "forget where they came from." The sellout has been branded with several epithets in the majority-white North American context. Most of the derogatory terms have referred to being or "acting white," which has been one of the constant characteristics of the sellout. Black sellouts have been called "Uncle Toms" or "Oreos," while South Asians have been called "coconuts" and Asians have been labeled "twinkies" or "bananas."

These epithets point to a deep-seated animosity towards 'race betrayers' who the host community regards as a traitor and an ungrateful free rider. In studying the fear of the sellout among black Americans, Randall Kennedy notes in his book Sellout that a sellout is "a person who betrays something to which she is said to owe allegiance" and can refer to individuals whose actions "retard African-American advancement."

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