Beverly Hills is sleepy and sunny on an early Saturday morning as I make my way to the Physique 57 studio for a class. The area, notorious for its shopping and restaurants, is virtually empty with exception to a few early risers ducking into the Rite Aid pharmacy or Jack and Jill's for breakfast. There's so much street parking its as if you're in another part of the globe. I hop out and hurry into the tiny brick building that hosts the studio. The latest hot trend in fitness, Physique 57 classes combine strengthening exercises with stretching. Without a doubt, the classes are popular. The room is packed as more than a dozen sleepy-eyed women file in -- mind you this is at 10am.
What hooked me, however, weren't the classes but the DVDs Physique also offers. As a serial entrepreneur with a two-year old startup, I'm not always able to get to the gym, am on travel, etc. I keep the DVD that tones your booty in my laptop's player for this very reason. In 30 minutes, no matter where I am, I can sneak a work out in.
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