Developing a Personal Brand that's authentic, meaningful and sustainable, takes reflection, self-awareness and a lot of patience. In a world where we're all constantly in "doing" mode, taking time to reflect, be patient, and consider not just our picture, but the "bigger picture," might seem, to some an anathema. However, when our ability to see outside of our self is restricted, our creativity is diminished; imagination and creativity are essential to anyone who wishes to develop a strong Personal Brand. Furthermore, when we are trying to live in the future, or perhaps spend too much time in our past, we can't absorb being in the now. And in order to develop a Personal Brand that truly represents who we are now, it's essential we fully embrace who we are now. That means letting go of the past and to not crystal ball gaze into the future. In many ways, the old adage, "one day at a time" seems appropriate to use here.
My advice to anyone who's struggling to find enough time just to "do life", let alone develop their Personal Brand, is this: first, trust that you already have a Personal Brand -- it's what others say about you when you are not in the room. In essence, it's your reputation. We can't exactly control what others say about us. We can control our "Inner Brand", which includes our behaviors, thoughts, our level of E.Q. (Emotional Intelligence) and our self-image (how "we see" ourselves). These aspects of our Personal Brand underpin our attitudes, energy levels and our ability to engage and communicate effectively. And when we take responsibility for our "Inner Brand" and hone the characteristics I've set out, our reputation begins to mirror who we are from the inside out. Acknowledging that to achieve a meaningful Personal Brand is indeed a marathon, and not a sprint, is integral to any personal development endeavour you may encounter.
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